sábado, 22 de septiembre de 2012

PPC Expert - oDesk

*If you are lazy PPC worker; set and forget, or only work when I need weekly report, this is not for you.



We are seeking an expert and hardworking PPC Specialist, especially for Google Adwords, Bing/Yahoo AdCenter. This is not an entry level position.



Who should not apply?

- If you just want only hourly rate

- If you have no or limited experience in PPC

- If you have no or limited experience in producing professional report

- If you like to complain a lot

- If you like to demand payment before the job complete

- If you are lazy and find shortcut to your work

- If you don’t like to improve and learn new things

- If you don't share knowledge & experience



We would like you to work like an extension of our business as we will be offering the Adwords service to our customers. Only after we're awarded with the project from the customer then your project will start.



We will start the relationship with one campaign for one month to measure results.

All campaigns will be under our control and we will have access to passwords and login details for the campaigns. If we decide to stop any of the campaigns in the future, the campaign details will remain in our control and we will still have access to the work done. This is Work-For-Hire.





Work

- Daily work on the project

- Identify negative keywords

- Keyword Research and find new keywords

- Search Network

- Prepare and schedule campaigns reports for the following week & month's work

- Implement/work and monitor campaigns

- Prepare weekly work and Analytics reports.

- Prepare Monthly performance report and compare to your initial plans





RESPONSIBILITIES:

- AdWords and Analytics

- Develop and Improve campaigns and adgroups

- Analyze clicks and conversion data, ad expenses and ROI

- Customized Keyword Research

- Optimize/Refine keywords

- Increase quality scores

- Manage bids

- Increase conversions

- Decrease Cost per click

- Create new ads/Optimize existing ads over time (A/B Split Testing of Ads)

- Create and Optimize Landing pages (copy, design, layout)

- Undertake keyword research for products / services.

- Build PPC strategies for multiple grassroots campaigns

- Maintain and or develop all company campaigns and meet account goals within the allotted budgets

- Keep up-to-date on the company's product and services, and business initiatives

- Must be proficient at writing compelling sales copy for ads/landing pages that will achieve a high quality score and click through rates

- Monitor spend and results





REQUIREMENT:

- Must have at least 4.5 feedbacks rating

- 4 years experience

- Must have good command in English

- Must be Certified Google Adwords Professional

- Experience managing a large Google PPC campaign and a proven track record of success

- Improve CPC, CTR and Quality Scores

- Sound knowledge of different keyword match types and negative keywords.

- Research industry related adcopies. Creating targeted adcopies with a strong call-to-action keeping the paid search best practices in mind.

- Able to produce measurable results

- You must be highly skilled in finding long-tail, low competition keywords that will minimize our monthly PPC costs, while maximizing our conversions.

- You must be highly skilled in giving directive and establish a solid strategy plan to optimize our campaign properly (PPC, ROI, Landing Page analyzing)

- Give us wholesale fixed price. This is B2B relationship.

- If you do well for this Project, we may engage you for on-going jobs. As long as you can provide us the best Fixed price, prompt deliverable and provide us weekly Professional work and Ranking reports to us.





Contactable

- Must check and reply email promptly on work days for any job requests and updates.

- Must able to Skype chat when require

- Setup your phone to receive and reply emails and/or Skype if you are not at your computer.

- Mobile phone contact require in case Internet connection is down.

- Must remain contactable from 1000 to 2359 (GMT +8) on work days.



*No work should be done on public computers like internet cafe or public internet access. It must be on your own computer and your own broadband internet access. Therefore your home Broadband and power supply must be stable.



Please quote 'PPC Professional' when applying. Copy paste will be declined immediately



If interested,

- please describe your process and philosophy for setting up new accounts/campaigns from scratch and explain how you would structure all of the elements (campaigns, ad groups, keywords, ads, etc…) of the account.

- Include your ongoing campaign management process and what you will do on a daily, weekly, and monthly basis.

- Attach a sample of a monthly report you would send to a client

- Fee of $150/month is for marketing budget up to $10,000.



Budget: $150

Starting On: September 24, 2012

Ending On:

Posted On: September 22, 2012 10:37 UTC

ID: 201662669

Category: Sales & Marketing > SEM - Search Engine Marketing

Skills: yahoo,research,english,marketing,sem,design,management

Country: Singapore

Hours Billed: 207.67



click to apply



via All Sales & Marketing jobs | oDesk.com https://www.odesk.com/jobs/PPC-Expert_%7E011a17295fdd55da19?source=rss

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